You Need to Read this Before Starting a Fashion Blog

Things to think about…

What Do You Want To Accomplish?

This should be the very first thing you ask yourself. If you have a dream of running a fashion blog that showcases your style and what you love, ask yourself “why”! Before you even start thinking about a name for your brand, you need to have a solid base to grow from, which is essentially your mission statement. Even if you’re doing this just for fun, having a set of goals and what you want to accomplish will help you become that much more successful.

Check out these bloggers and what they have to say about their passion for fashion blogging!

“ Her strong interest in the creative world led her to the fashion industry, working with both NET-A-PORTER and , before going freelance. The blog, which opened in 2010, is a carefully curated insight into her sartorial universe, peppered by personal thoughts and travelling tips. “ – Camille Over The Rainbow

“Atelier Doré is a website and integrated creative studio full of cool women – though we aren’t opposed to cool guys so, men feel free to apply – who want to have honest and not so serious conversations about style, femininity and the world today. We tell stories, feature friends and inspiring people we want to get to know, and create content to inspire a more creative life.” – Atelier Doré


Choose Your Brand Name

Choosing a name might seem easy, but you’d be surprised. It takes time to curate a name that really sums up the best qualities of yourself, your mission, and overall aesthetic, especially since we so often change our styles. Something that’s generally very classic is using your name as your brand. Not only does that connect directly to you and makes things much easier when promoting your work, it also allows you to be yourself and change your style when you want to instead of going against a brand name that you’ll build and eventually grow out of.

A name like Gizele On The Go or Peace Love Shea are perfect examples!


Picking A Platform & Design

We’ll be going more in depth when it comes to the technicalities of website design for fashion bloggers in the future, but for the time being, starting off with something clean and simple is the best direction to head in. Choosing a platform that allows you to really customise where you want your audience to look is key, such as WordPress, Squarespace, and Wix! Stick to a minimal background, you don’t want it to be too busy, if you keep it simple it gives you the perfect frame to make your photography and blog posts pop off the page!

A great example of this design is quite similar to This Time Tomorrow, a fashion blogger who lets her work do the talking!


The First Post

Now it’s time to make your first post! A great key to remember is that quality is more important that quantity. You don’t need to post 20 posts a day to be successful. Well thought out and curated pieces that are packed full of information once a day to start will be much more well received by your growing audience. You don’t need to constantly bring out new content to make an impact from the start. In the beginning of your blogging journey it’s important to focus on the quality of your work, your writing, the image quality, and the overall cohesiveness of the work. Find what makes you comfortable and build from there!

Just like the blogger behind Style Heroine, she takes her time to create each post, she goes to interesting locations and she always makes sure that she is telling a story so her readers can connect with her on a deeper level!


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